Then m ake a Facebook group and link it to your page.
Fortunately, Facebook will recommend your group to people with similar interests to help it grow organically. If your business targets markets overseas, consider creating local Facebook pages in foreign markets. The content you share on Facebook should make people want to talk to each other in the comments.
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To get people interacting with one another, you need to know what is important to your audience and share posts that pique their interests and appeal to their emotions. Start conversations by asking people for opinions and talk about trending topics you know your audience will want to discuss. If you personally represent your brand, tell them to ask you questions or start a live video to interact with them in real-time. Your organic Facebook reach will be punished if you use disingenuous means to engage people on your posts.
If you want to boost your Facebook reach, you need to post native videos videos directly uploaded to a social media platform, not linked from other sites like YouTube. There are plenty of tools you can use to create high-quality videos, such as Quik , Videoshop , and Boomerang. Or you also have the option of working with the video creation tools Facebook offers. Depending on your business, you might want to make videos that lean more towards content marketing vs branded content. Facebook Live is the golden ticket to skyrocketing your Facebook reach.
According to Facebook , live videos get six times as many interactions as regular videos. And remember, Facebook rewards interactions by moving you up higher in the News Feed.
You can start conversations with your followers and learn even more about what is important to them, which is ideal for coming up with product and content ideas. This makes users want to watch your video right then and there to see what the excitement is about. People are becoming more interested in tuning into live videos — in fact, the daily watch time of Facebook Live broadcasts has quadrupled over the course of a year.
Image from AgoraPulse. A study by AgoraPulse shows Facebook Live streams are dominating over other types of content on Facebook, such as photos, links, and YouTube videos. So, where should you begin when it comes to making live videos? Try out different kinds of topics to see where you get the most engagement. This shows your business or brand is personable, authentic, and interested in getting to know and understand its followers.
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